How do i put captions on my instagram story

Instagram is making its video Stories and Reels more accessible with the launch of a new “captions sticker” that will allow users to watch without having the sound on. The addition will not only make it easier for users who are hard of hearing or deaf to engage with video content, it also offers a way for users to watch videos when they’re somewhere they don’t want to have their sound on — and either don’t want to wear or don’t have access to headphones or earbuds.

To use the feature, creators will first record a new video using the Stories or Reels Camera in the Instagram app, or select a video to upload from their phone’s gallery. Then, you’ll open the sticker tray and look for the new “Captions” sticker, which will convert your speech to text. You also can edit the style, position of the caption and the text and color so it matches your content. When you post, the captions will appear alongside your video for everyone to see.

At launch, the feature is only available in English and in English-speaking countries, but Instagram plans to roll it out to other countries and languages soon, it says. It’s also rolling out the captions sticker first to Stories and will then begin testing it in Reels, with a broader launch to follow.

The captions sticker had been spotted last year while in development, alongside other potential new additions, like a Collab sticker, Link sticker, Reshare sticker and others. Instagram parent Facebook also appears to have a captions sticker of its own in development. The sticker then began testing earlier this spring with some number of Instagram users.

The addition comes only weeks after TikTok announced its own captions feature, which it calls auto captions. The two products are somewhat different, however. Auto captions automatically translate the speech from a TikTok video in either American English and Japanese, to start, but the text itself isn’t customizable and can be turned on or off by the viewer from the app’s share panel. It also hasn’t yet been broadly adopted and many TikTok creators tend to still use captions they create themselves or via third-party apps.

Instagram notes it had previously launched support for captions across Threads and IGTV, but its expansion to Stories and Reels will make more of an impact, given that Instagram Stories alone is used by more than 500 million people every day.

How do i put captions on my instagram story
Captions can be personalized by changing the color, style and textInstagram

How do i put captions on my instagram story

Instagram has added a Captions sticker to Instagram Stories, which will automatically add text captions to users’ videos. Here’s how to use the Captions sticker in Instagram Stories.

Note: These screenshots were captured in the Instagram application on iOS.

Step 1: Once you’ve taken or imported a video in Instagram Stories, tap the Stickers icon at the top of the screen.

How do i put captions on my instagram story

Step 2: Tap the “Captions” sticker.

How do i put captions on my instagram story

Instagram will take a moment to transcribe the audio in your video and it will then show you a preview of what your captions will look like as your video plays.

How do i put captions on my instagram story

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As Instagram becomes more and more accessible, it continues to include features that allow creators to make their content more user-friendly – like adding closed captions to your content. This is a great way of not only making your videos even more relatable to an even wider audience, but it can also help with your discoverability and organic reach.

If you’re an avid user of Instagram Stories, you probably create content that features some form of talking, whether it’s a voiceover, or you speaking directly to the camera. And even if you talk A LOT, you don’t have to fret, because adding closed captions to your content doesn’t mean you have to type out every single word manually.

How to add closed captions to Instagram Stories 📕

Instagram actually has a feature on Stories that auto-generates closed captions based on the audio content of your video. From there, you can read through what the platform has auto-generated, and edit any words or phrases it may have missed or got wrong. Here’s how:

  1. Upload an Instagram Story which features talking audio.
  2. In the editor mode, swipe up to the section where you would usually find polls, stickers, location tags and hashtags.
  3. Select ‘captions’.
  4. Instagram will automatically transcribe the audio, which you can click to edit or change the color and font of the text.
  5. Select done, resize the text how you’d like it, and you’re finished!

Instagram closed captions how to

How to add closed captions to Instagram Reels 📹

Instagram have placed a huge focus on Reels content, and most users are seeing this fast video format perform extremely well in comparison to other content on the platform. As Reels are also video-based, you may include voiceovers or direct talking from time to time, and Instagram have made it easy to add closed captions to the current favorite format of the moment:

  1. Upload or record a Reel, which features a voiceover or talking audio.
  2. When you’re happy with the video, click through to Preview Mode.
  3. Select the stickers option, and click on ‘captions.’
  4. From here, you can edit or change the automatically transcribed audio to fit your video.
  5. Select done, resize the text how you’d like it, and you’re finished!

how to closed captions instagram

How to make your Instagram content more accessible 👀

As Instagram continues to make positive changes to its platform in order to increase accessibility for its users, it’s great as a content creator to be forward-thinking, and start considering this in your own posts and videos. Read our full blog post on being accessible here. Here are a few tips that are easy to implement for making your content a little more accessible and user-friendly!

  1. Make sure any text you use is legible and readable. It’s all well and good including text and closed captions on your content, but you want to make sure your users can actually read it! Text should be large enough to view, and in a color that stands out from the background, or against a solid background that contrasts with the text color. For example, many people find it difficult to read red writing on a blue background, so to be safe you should try and pick contrasting colors like black and white that aren’t too bright.
  2. Add visual cues to your content. Aside from text, you can make your video content more fun to follow by adding visual cues like stickers, polls or images as well as sound effects.
  3. Add ‘alternative text’ to your posts. Alt text is displayed or transmitted when your image or video hasn’t loaded properly, or if someone is visually impaired. By adding accurate alt text that describes your image, you are not only helping users understand your content, but you are also helping Instagram understand the type of content you create. This has been said to help propel content towards more specific, targeted audiences, increasing discoverability and organic growth.
  4. Make any references, links or documents accessible. If you reference any content that isn’t your own, or useful links your followers may want to check out, you should consider making this information easy to locate, via a link in bio, or Linktree for example.
  5. Consider your use of emojis. Believe it or not, different emojis actually mean different things. For example, there are multiple emojis that showcase ‘cars’ but their text translation is very different and can have different connotations. For example:

🚗 = automobile

🚘 = oncoming automobile

Aside from learning how to add closed captions to Instagram Stories, Reels and more, we hope we’ve given you a little more food for thought on how you can optimize the way you create and publish content in order to make it more accessible. If you’d like to learn something new that we haven’t yet covered in our Instagram toolkit, send us a DM on Instagram! And, if you want to learn more tips and tricks that could help you increase your organic Instagram growth by 40%, check out our free Instagram hashtag guide by clicking the banner below.

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How do you put captions on Instagram Stories 2022?

Here's how to add captions next time you make a story..
Create a Story in the Instagram app. The icon is your profile picture and a plus sign. ... .
Tap the Stickers icon. It's located in the options tray..
Choose Captions. ... .
Tap the transcript. ... .
Edit the captions. ... .
Share your story..

Why can't I find Caption sticker on Instagram?

If you're not seeing certain stickers on Instagram, make sure your app is updated to the latest version by visiting the App Store or Google Play Store. Keep in mind that not all stickers are available to everyone or available for reels.