Global sponsorship spending increased from $46.3 billion in 2010 to $65.8 billion in 2018. More and more organizations are sponsoring projects, events and causes. As a small business, you need all the help you can get to grow your company and raise brand awareness. Knowing how to ask for sponsorships for an event can skyrocket your chances of success. Show
Draft a compelling sponsorship proposal that highlights mutual benefits and goals. Describe your selling points and communicate the value you can bring to potential sponsors. Planning for How to Ask a Company for a SponsorshipCompanies sponsor events and organizations for different reasons. Some want to increase brand recognition and gain exposure in the media. Some see it as a way of giving back to the community. Others support certain causes or projects. If you're looking for sponsorship, come up with a plan and craft your proposal. Search for potential sponsors who are interested in what you have to offer. Research their background and marketing objectives as well as their target audience. Based on this information, create a proposal that highlights what you can offer in exchange for sponsorship, such as:
Stress the Benefits of SponsorshipSponsorship isn't free money. Any company that supports your cause expects something in exchange, whether it's media coverage or access to a wider audience. That's why you need to focus on what you can offer that nobody else can. For example, if you need sponsorship for a sporting event, reach out to sports clubs, gyms or companies that sell sports equipment and fitness apparel. Make it about the sponsor, not you, and show them that you understand their marketing goals and that your next event or project benefits their business. Craft a Compelling Sponsorship ProposalNext, prepare written materials, such as a sponsorship proposal, fact sheets and brochures. When drafting your proposal, make it clear why a company should support your cause. Describe your business and mission statement as well as your audience, media relations and the project or event for which you need sponsorship. Think of it as a business plan and highlight your selling points, back up your claims with hard facts and explain how the partnership will benefit both parties. A sponsorship proposal should communicate the value you can bring to the organization. Let's say that your startup or small business has received a fair amount of media coverage. Perhaps you've launched an innovative product, and now you're ready to expand your operations. This would result in greater brand awareness and media attention for a potential sponsor. Still wondering how to get a company to sponsor your event? Highlight mutual benefits and common goals and let them know where the funds will go. Your flyers, brochures and other materials should include this information too but in a more succinct manner. Send your proposal by email and ask to arrange a meeting with the company's representatives. Ask for Your WorthNow that you have a better idea of how to ask a company for sponsorship, don't sell yourself short. Remember that you're offering these companies new opportunities and access to their target audience. It's a win-win for both parties, so don't hesitate to ask for your worth. To increase your chances of success, let each sponsor know that they're an exclusive partner. For example, you may have one food sponsor, one apparel sponsor and one media sponsor for a sporting event. Also, make sure you reach out to the right companies. A popular brand like Adidas, for instance, is unlikely to sponsor a small local sports competition simply because it doesn’t need the advertising. A local medium-sized business, on the other hand, will have more to gain from collaborating with you. The more you know about a potential sponsor, the better. Once you have a list of prospects, try to find out more about their financial health. Don't ask for $500 from a business that can afford to give $5,000. If your sponsorship proposal is compelling and sound, you will get the money you need. If your team is considering requesting sponsorship from a local business, a sponsorship letter is a good way to explain your cause while also proposing how this partnership will benefit both parties.
Subject: [nonprofit’s name] needs your help from overseas! Dear [sponsor’s name], My name is [name] and I work with [nonprofit’s name] in [international location]. Though you may not have heard of our organization, we have over [amount of staff] and raise [yearly fundraising revenue in dollars] each year to help bring awareness to and support [nonprofit mission]. Currently, we are working hard to [nonprofit goal or upcoming project] and are in the process of raising money to support it. If we raise [fundraising goal], we will be able to provide [physical impact coming from donations]. So far, we are [amount of money] away from our goal and hope to reach it with the help of people like you. Even though you are far away, we know that you can make a difference if you decide to sponsor our organization. With [specific amount], you can help [nonprofit’s name] continue to [specific action nonprofit does]. To thank you for your generous contribution and support, [nonprofit’s name] would like to offer you [incentive] in exchange for your sponsorship. We would love to discuss a relationship for the future, so please contact us if you’d like to get involved or have any questions about our organization. Thank you, [nonprofit’s name] [phone number] [email]
If you help run an international nonprofit and you’re looking for sponsorships from supporters abroad, you need to clearly explain what your nonprofit is and the goals your team is working for. Because your organization is based in a different country, your mission may not be as well known. Make sure to emphasize the good your organization is doing with specific examples to show potential sponsors. Give them a reason to sponsor your nonprofit instead of a similar one where they live— mention what makes your organization different from others or provide incentives that’ll attract sponsors to you.
Subject: Help us with [organization’s mission] with this year’s [event name] Dear [sponsor’s name], My name is [name] and I am the [position] for [organization]. Each year, [organization’s name] team works extremely hard to bring awareness and raise money for [cause]. This [month], we’re excited to host a very exciting event: [event name]. This is our most important annual event, with last year’s event raising [amount of money] in total. This year, we want to go even further and host our most impactful event yet! [organization’s name] has been hosting this event for over [time period] and last year we had [amount of people] attend. This year, we’re expecting an even bigger crowd, so we have to consider a number of increased expenses. A successful event will ensure that we [specific examples of how this charity event will actually help and impact the cause]. Please consider sponsoring our event. A gift of [dollar amount] will make a huge difference in our ability to plan and execute this event. We’d also like to offer you something in return for your generosity. [organization’s name] will [incentive, for example: give free tickets, give discounts on future events, offer invitations to a gala that will recognize sponsors]. If you’d like to support our event or discuss our plans, please contact me at [email/phone number]. Thank you, [name] [phone number] [email]
This sponsorship letter gets straight to the point and explains your organization and what kind of charity event you’re hosting. When you’re asking others to sponsor an event, don’t waste any time with irrelevant information. Describe your event very specifically so that your prospective sponsor is able to immediately gauge whether they’re interested. It helps to choose a sponsor whose goals or values also line up with yours. Lastly, listing out the various incentives you offer will end the sponsorship request on a positive note. This way they know that their generosity doesn’t go unnoticed. It is always smart to offer free admission to your event if they do decide to sponsor you, after all, they did help your team launch it!
Cause-based organizations like nonprofits or even churches know how vital sponsorships can be in helping fund their mission or a specific event. Whether you’re asking corporations to sponsor your nonprofit all year round for a more consistent source of support or you’re seeking sponsorship for a specific fundraising event, don’t be afraid to make that ask. It could be the beginning of a mutually beneficial partnership! However, be mindful of the rules and guidelines behind corporate sponsorship programs. They usually have an application process, and depending on how large the corporation is, it can be quite competitive. If you want a sponsorship for a specific event, make sure to submit your application with enough time for the corporation to properly review it.
Subject: The students of [school’s name] are counting on you! Dear [sponsor’s name], My name is [name] and I work at [school’s name] as [job position]. Our staff works hard each year to make sure our students are provided with opportunities which help them develop important skills like communication, teamwork, patience, and dedication. This year we’re establishing a new program that [program details and what it will provide for the students]. In the past, programs like this have [benefits and impact]. But we need your help. It costs [total budget amount to run this program, and we can’t raise this money alone. With your sponsorship of [donation amount], we will be able to provide [impact of donation, for example: school supplies, snacks, uniforms etc.] to our kids. Our school frequently relies on the generosity of community supporters just like you. If you decide to donate, we’d like to offer you a [incentive] as a thank you for helping our kids. Please contact us at [email/phone number] if you have any questions or would like to arrange a sponsorship with our school. Thank you, [name] [phone number] [email]
If you’re a school, you are probably sending your sponsorship local businesses who are familiar with your school or maybe even have kids who go to your school Try to emphasize how this specific program is benefitting the kids and give clear examples. People don’t want to donate when they don’t know exactly where their money is going! Suggest a specific amount of money so they don’t feel pressured to give too much and that they know specifically what program they’re funding.
Subject: Help us reach our winning goal and take home the trophy! Dear [sponsor’s name], My name is [name] and I’m the [position] of [name of team/club]. [Talk about your team/club/group and its members. For instance, if you’re the head of a little league soccer team, you should mention that your team is for girls under 15 years old. Don’t forget to mention your accomplishments!] Each year, there are many expenses that come with running our team. From [expenses, for example: uniforms, travel fees, food] to [expenses], our players are calling out to you for help. Would you be willing to sponsor [name of sports team] so that we can cover the costs of [expenses: new uniforms, equipment, travel fees]? With a one-time sponsorship of [donation amount], we can provide [physical impact, for example: buy safer helmets] for the whole season and beyond. To thank you, we’d like to offer you [incentive] and proudly feature your business’s logo on our uniforms. Spread awareness of [donor’s business] while also helping this incredible group of kids follow their dreams! Contact us at [email/phone number] if you have any questions about our team or how you can get involved. We’d love to start this conversation with you. Thank you, [name] [photo of the team]
When you’re asking for a sponsorship for your sports team, make sure to emphasize the incentives. Usually local businesses or corporations will sponsor a team just so their name appears on their jerseys. Having that type of publicity will spread the word of their business while also making them look like a helpful community member. Remember to outline exactly what you need help paying for so that you can work out a fair deal. Let them know who you and your team are. You never know, if your team is sponsored by a restaurant you could be eating there every week! Also, it doesn’t hurt to include a photo of your team. It’ll humanize your sponsorship request, and who can say no to a group of cute kids?
Subject: Help us bring [exhibit name] to life at [museum’s name]! Dear [sponsor’s name], My name is [name] and I am the [position] of [museum’s name]. [Give a brief description of your museum, especially if it is not as well known.] We at [museum’s name] work hard to bring beautiful exhibits like [past successful exhibit] to life and curate programs like [past museum program] for unique and memorable experiences. We are planning a [program, event, exhibit] and are so excited to launch it. Last year, our programs brought in [amount of people], and we hope to pass those numbers this time around. We hope to bring [give a brief description of your program/event/exhibit and something special and unique about it] for our supporters and other [type of museum, art, science] lovers like you! However, we need your help. There are many expenses that come with bringing [program/event/exhibit] to our patrons. With [name a number of expenses], we need [amount of money]. Would you consider helping to sponsor our [program/event/exhibit]? With your support of amount of [ amount], we’d be so much closer to our goal. If you’d like to discuss our plans and sponsorship options, please contact me at [phone number]. If you decide to become a sponsor, [museum’s name] would like to offer you [incentive, for example: discounted tickets, a plaque, etc]. Thank you so much for any help you may be able to provide, we greatly appreciate it! [museum’s name] [phone number] [email]
This letter does a great job at introducing your museum and what your position is. If your museum is not as well known as others, make sure to emphasize what makes your museum unique. Showcase why a sponsorship with your museum is important for you and valuable for them. When you ask for the sponsorship, be very clear on which program or exhibit needs support. Explain to your potential sponsors how their support can do so much for your team by outlining clearly what your expenses are— whether it’s to support specific programming or more general operational expenses for setting up your new exhibit.
While the most direct benefits from a sponsorship go to the party requesting the support, corporations are still very attracted to this type of partnership, especially if it’s with a nonprofit or another cause-based organization. When corporations give back to organizations in their communities, it is an opportunity for them to build stronger connections while also improving their brand’s public image. They do this through the broader concept of corporate philanthropy. These days, businesses know that being philanthropically minded is important, not only to benefit their community around them but to attract younger waves of socially-conscious employees and talent. Employers who show that they also care about what’s going on around them, whether it’s through matching gift programs, volunteer grants, or structured sponsorships, have a better chance at bringing in young, fresh-minded workers! Through corporate sponsorships, businesses will offer their financial support in exchange for some sort of public recognition and association with the sponsored organization. This can reveal itself in public thank-yous from the nonprofit’s director, with a corporate sponsor’s logo displayed on different parts of a nonprofit’s website, on printed materials at a fundraising event, and more.
Subject: [organization’s name] wants to thank our favorite sponsor! Dear [sponsor’s name], We at [organization’s name] cannot thank you enough for your recent donation of [donation amount] and your choice to begin this partnership with us. Without supporters like you, our [event, fundraiser, production, program, etc] wouldn’t be able to flourish. We’re so excited to get started! With your sponsorship, we have already started to [initial use of money], and it’s only just the beginning. We hope to launch our [event, fundraiser, production, program, etc] on [date, time frame], and thanks to you it seems like we’re on track. We hope to see you there so you can see what you helped bring to life! As we mentioned before, we’d like to offer you [incentive] to really show our true appreciation. To accept it, please [come to our offices, go to this website, call this number]. We just want you to know how much your sponsorship means to [organization’s name]. Supporters like you help us in ways you can’t even imagine. If you have any questions about your sponsorship, or want to make some changes, please don’t hesitate to contact us at [email/phone number/website]. Thank you and see you soon, [organization’s name]
When you’re asking another organization or individual to sponsor your event, you have to know that they’re going out of their way to help your team out. It’s important that you thank your sponsors after that initial donation is made in order to start the conversation between sponsor and sponsee. This relationship should be positive and engaging, so make sure to start off on the right foot. Remind your sponsors exactly why their donation helped your cause with some physical examples of progress so far. Updating your sponsors on the status of your organization’s event is a great way to continue this relationship, as well. Don’t forget to provide information on how they can receive the incentive that you originally offered. You don’t want them to think your organization gives out empty promises! How do I ask a company to sponsor me?To obtain a corporate sponsorship, make sure you do the following:. Choose companies with values more aligned to yours.. Give something back to them.. Have a strong, clear, engaging proposal.. Don't wait until right before your event to ask for a sponsorship.. If you know how much money you need, ask for it outright.. How do you approach a company for sponsorship?How to Get a Sponsorship: 8 Key Tactics. Research potential sponsors. Look at your existing supporters. ... . Tell your organization's story. ... . Provide sponsor incentives. ... . Reach out to established companies. ... . Use data to legitimize your pitch. ... . Find the right contact. ... . Build a connection over time. ... . Follow up.. What to say when asking for sponsors?Tell them who you are and introduce our mission. Summarize when your event started, the number of attendees, and other unique facts about your event. Point out specifically why their company would be a good fit to sponsor your event. Describe what they'll get out of it.
How do you write an email asking for sponsorship?What Should Be Included in a Sponsorship Letter?. An Introduction to Yourself and Your Opportunity.. The Reason You Got in Touch.. Information about Your Audience.. Your Activation and Sponsorship Opportunities.. A Mention of When You Will Follow Up.. |
How to ask for sponsorship from a company
Related Posts
Copyright © 2024 toptenid.com Inc.
