“Experience a Rolex.” “It Doesn’t Just Tell Time. It Tells History.” Show These phrases are used in Rolex advertisements and portray Rolex watches as timepieces that have a history and tell a story. Introduced in 1956, the Rolex Day-Date was the first watch to display the day and date on its dial. One of the reasons why Rolex watches are so easily recognized is because many important people throughout history have worn Rolex watches, placing the watch in front of millions of people. Some of the most important and influential people in history have worn Rolex watches. In the past, Rolex gifted many presidents and world leaders with Rolex watches, ensuring that these watches would be associated with prestige, success, and power. In 1947, Rolex gifted its 100,000th Rolex watch to former United Kingdom Prime Minister, Winston Churchill. Rolex created its 150,000th Rolex watch in 1951 and decided to gift it to five-star general Dwight D. Eisenhower, who would later become the President of the United States. Both of these watches were very similar in appearance: 18kt yellow gold watch with the gold dial displaying the day and date and an 18kt yellow gold bracelet. Today, many people refer to the Rolex Day-Date as the Rolex President. But to what does the term Rolex President actually refer? And who started this phrase? Many watch enthusiasts refer to the bracelet on the Rolex Day-Date as a “President bracelet,” while others refer to the Rolex Day-Date as a “Rolex President.” Jake from Jake’s Rolex world uncovered a Rolex ad from 1966 that referred to the Rolex Day-Date as “The president’s watch.” During this time, the President of the United States, Lyndon B. Johnson, was never seen without his 18kt yellow gold Rolex Day-Date on his wrist. In a Rolex ad in 1984, we see where Rolex, for the first time, refers to the Rolex Day-Date as the Rolex President with this phrase: “The Rolex President Day-Date Chronometer. Available in 18kt. Gold, with matching bracelet.” This ad proves that Rolex coined the term “Rolex President.” While they no longer refer to the watch as the President, the term “Rolex President” is still widely used in the watch enthusiast community. Since the watch’s introduction in 1956, the Rolex President Day-Date has continued to increase in popularity and value.
18k Rolex Day-Date 118208
18kt Yellow Gold Rolex Day-Date 218238
18kt White Gold Rolex Day-Date President 218239
18kt Platinum Rolex Day-Date 218206
The Rolex President Day-Date is an iconic watch that has been worn by presidents such as Lyndon B Johnson, Dwight D. Eisenhower, John F. Kennedy, and Ronald Reagan. Throughout its history, the Rolex Day-Date has been associated with power and prestige and continues to be considered as one of the most popular Rolex watch models.
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How much is an Oyster Perpetual watch worth?Prices at a Glance: Oyster Perpetual. How do I find out what my Rolex is worth?Table of contents:. How to value your Rolex watch.. Authenticate the brand.. Check your model & serial number.. Check the condition of your watch.. Check the material your watch is made of?. Check if you have the original box & papers.. Check the market value.. |