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SpecificationsHair Type: All Hair Types Health Facts: Sulfate-Free, Paraben-Free Sustainability Claims: Recyclable Beauty Purpose: Nourishing Item Number (DPCI): 063-00-0271 DescriptionBringing out the best in blondes, Not Your Mother's Blonde Moment Purple Treatment Shampoo gently cleanses and moisturizes while dark violet pigments fight unwanted brass and yellow tones to help maintain your color and highlights. We've combined the power of toning with the benefits of gently cleansing. With this powerhouse, you never have to sacrifice color or care again. Formulated with Violet Rice Extract, it is safe for both natural hair and color-treated hair and is made for natural blonde hair, dyed blonde hair, or highlighted blonde hair. This blonde hair shampoo is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, vegan, and made with good vibes only. Only use 1-2 times a week in place of regular shampoo. Lather and work into wet hair, then rinse thoroughly and follow with Not Your Mother's Blonde Moment Purple Conditioner. Blondes, your hair wash day just got better with Not Your Mother's Blonde Moment Purple Shampoo for Blondes! About Not Your Mother's Clean Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Phthalate Free Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates." Cruelty Free A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals. See how we make shopping for wellness even easier. If the item details above aren’t accurate or complete, we want to know about it. Additional product information and recommendationsYour viewsMore to considerSimilar itemsFeatured ProductsGuest Ratings & ReviewsDisclaimerHow long does purple shampoo take to show results?No two purple shampoos are made the same. Some are almost too potent, risking a purplish tinge after just a minute of sitting on locks, taking hair extra-ashy. Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones, if they manage to do anything at all.
How long to leave in not your mothers purple shampoo?Leave on for 2-3 minutes then rinse thoroughly. Safe for daily use. For best results pair with Blonde Moment Shampoo.
Can I use not your mother's purple shampoo everyday?We recommend using our purple shampoo 2-3 times a week, or as needed.
Can you see results after using purple shampoo?Some people get discouraged when they don't immediately see results from the shampoo. However, purple shampoo doesn't provide the instant results that products like hair dye are famous for. In fact, it's common for it to take several treatments to see a real change in your hair color.
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