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On orders over $35 with SezzleAbout this item
At a glance
Clean
Phthalate Free
Cruelty Free
Highlights
- Purple shampoo for blonde hair gently cleanses hair while dark violet pigments combat unwanted brass and yellow tones
- Formulated with Violet Rice Extract
- Cleanses and moisturizes hair, reduces brass and yellow tones, and enhances shine
- Safe for both natural and color-treated hair
- For natural blonde hair color, color-treated blonde hair, or highlighted blonde hair
- Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan
- Only use 1-2 times a week in place of regular shampoo; lather and work into wet hair, then rinse thoroughly
- Follow with Not Your Mother's Blonde Moment Purple Treatment Conditioner
Specifications
Hair Type: All Hair Types
Health Facts: Sulfate-Free, Paraben-Free
Sustainability Claims: Recyclable
Beauty Purpose: Nourishing
Item Number (DPCI): 063-00-0271
Description
Bringing out the best in blondes, Not Your Mother's Blonde Moment Purple Treatment Shampoo gently cleanses and moisturizes while dark violet pigments fight unwanted brass and yellow tones to help maintain your color and highlights. We've combined the power of toning with the benefits of gently cleansing. With this powerhouse, you never have to sacrifice color or care again. Formulated with Violet Rice Extract, it is safe for both natural hair and color-treated hair and is made for natural blonde hair, dyed blonde hair, or highlighted blonde hair. This blonde hair shampoo is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, vegan, and made with good vibes only.
Only use 1-2 times a week in place of regular shampoo. Lather and work into wet hair, then rinse thoroughly and follow with Not Your Mother's Blonde Moment Purple Conditioner. Blondes, your hair wash day just got better with Not Your Mother's Blonde Moment Purple Shampoo for Blondes!
About Not Your Mother's
We reimagine your haircare products, building in benefits you didn't know were possible. We transform salon treatments and the latest hair care trends into at-home realities. We source clean, quality ingredients that don't quit. And, we are cruelty-free. Innovation is definitely our love language. We're also always up-front about what's in our products, and more importantly,
what's not. Our labels never lie.
You can count on us to keep the love flowing, the ingredients clean, and the bar high. So, to our curly girls and clean freaks, to our beach babes and our triple threats, to every single one of you natural beauties, go ahead and push play on your next adventure. We got you.
Clean
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more.
Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
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